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Dow Fabric & Surface Care at ICSD 2008: Methodology for rapid reformulation of greener cleaners
Midland, MI - July 23, 2008 Dow Fabric & Surface Care (F&SC) will showcase its leading products and technology at the 10th International Conference of Surfactants and Detergents (ICSD), which is to be held in Shanghai, China, September 7 to 9, 2008. During the conference, Susan Dallessandro, Senior R&D Director from Dow Fabric & Surface Care will deliver a speech entitled “Methodology for Rapid Reformulation of Greener Cleaners”. In line with the market demand, there is a drive to develop rapid reformulation of “greener” cleaners. Dow F&SC fully anticipates and addresses the evolving consumer needs. The primary areas of focus are convenience, wellness and sustainability. Convenience means enabling solutions that clean faster with less work or hassle – and even less often. Wellness includes products that are safe for users and for what they are cleaning. Sustainability means a lighter environmental footprint, and includes products that require less energy to manufacture, that are based on renewable resources, and that are safe for the environment after use. Dow F&SC investigates convenience, wellness and sustainability needs regionally. We work to identify opportunities and create solutions to helping brand owners bring innovative products to market with meaningful, consumer-validated label claims. We are active members of industry associations and we strive to have a leadership role in regulatory, environmental health and safety responsibility. To help brand owners develop “greener” cleaners on the tight timelines to meet today’s markets demand, Dow F&SC is using Rapid Formulation Development methodology to deliver target formulations quickly and effectively. Using automated chemical testing and property measurement combined with computer modeling, this methodology speeds initial evaluations and rapidly tests hundreds of formulation variations for real-world performance, allowing prediction of formulation feasibility and stability. This helps brand owners respond to market trends more quickly with a robust formulation and a label claim addressing consumers’ appetite for high-performing cleaners with an excellent environmental profile. Dow Fabric & Surface Care presentsat ICSD2008:
Speech: Methodology for Rapid Reformulation of Greener Cleaners
Dow Fabric and Surface Care Business Dow Fabric and Surface Care (F&SC) is a global business focused on meeting the needs of household and institutional care brand owners. The business represents the full range of Dow products, capabilities and technologies through multi-functional teams across five global regions. These responsive and coordinated industry experts make it less complicated to do business with Dow. Dow F&SC helps brand owners to delight users with superior cleaning, convenience, and wellness enhanced by a broad technology portfolio and material science capabilities. Dow F&SC focuses on applications and offer product solutions, not just chemicals and molecules. Its goal is to enable powerful and lasting label claims.
For Editorial Information: Nora Gui |
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