Dow Fabric & Surface Care at CESIO 2008: Formulating for a Lighter Environmental Footprint

Midland, MI - June 13, 2008

At CESIO 2008, to be held in Paris, Palais de Congrès, June 22 to 25, scientists from Dow Fabric & Surface Care will present papers and posters on developing cleaning formulations that leave a lighter environmental footprint, yet offer performance benefits.

In line with the consumer trend for “greener” cleaners, there is a drive to change cleaning formulations using natural, bio-renewable raw materials. While many of these new formulation ingredients offer excellent performance profiles, they present new challenges in formulation design and optimization, particularly in view of the need for more concentrated cleaners that reduce shipping weight and packaging materials.

To address this market need, Dow Fabric & Surface Care has recently launched ECOSURF™ SA Surfactants, a new generation of biodegradable surfactants based on renewable seed-oil. They offer enhanced soil removal at the same concentration levels and excellent formulation flexibility for concentrates.

To help brand owners develop “greener” cleaners on the tight timelines today’s markets demand, Dow Fabric & Surface Care is using Rapid Formulation Development methodology to deliver target formulations quickly and effectively. Using automated chemical testing and property measurement combined with computer modeling, this methodology speeds initial evaluations and rapidly tests hundreds of formulation variations for real-world performance, allowing prediction of formulation feasibility and stability. This helps brand owners respond to market trends more quickly with a robust formulation and a label claim addressing consumers’ appetite for high-performing cleaners with an excellent environmental profile.

Dow Fabric & Surface Care papers and posters at CESIO 2008:

Methodology for Rapid Reformulation of Greener Cleaners
June 25, 12:00-12:30 hrs
Molly I. Busby, Andre Argenton, and Jeffery Michalowski, Dow Fabric & Surface Care
New High Performance Seed-Oil Based Surfactants - Cleaning Formulations with Rapid Formulation Development
June 23-25, poster
Molly I. Busby, Chris Tucker, Keith Harris and Henry Chen, Dow Fabric & Surface Care

About Dow Fabric & Surface Care

Dow Fabric & Surface Care is a business unit of The Dow Chemical Company and its affiliates, and is a leading provider of innovative solutions to the household and institutional cleaning markets. With a broad portfolio of technologies and material science capabilities, Dow Fabric and Surface Care enables our customers to delight their consumers and clients with products that offer superior cleaning, convenience, and care. For more information please visit us at www.scienceofcare.com.

About Dow

®™^* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow

For Editorial Information:

Inge Van Halst
The Dow Chemical Company
+41 44 728 3042

	Dow Fabric & Surface Care
About Us Why Work with Dow? Applications Products and Solutions Explore the Possibilities News and Events Contact Us Cleaning Product Facts Against Disease Fabric & Surface Care	Dow Fabric & Surface Care at CESIO 2008: Formulating for a Lighter Environmental Footprint Midland, MI - June 13, 2008 At CESIO 2008, to be held in Paris, Palais de Congrès, June 22 to 25, scientists from Dow Fabric & Surface Care will present papers and posters on developing cleaning formulations that leave a lighter environmental footprint, yet offer performance benefits. In line with the consumer trend for “greener” cleaners, there is a drive to change cleaning formulations using natural, bio-renewable raw materials. While many of these new formulation ingredients offer excellent performance profiles, they present new challenges in formulation design and optimization, particularly in view of the need for more concentrated cleaners that reduce shipping weight and packaging materials. To address this market need, Dow Fabric & Surface Care has recently launched ECOSURF™ SA Surfactants, a new generation of biodegradable surfactants based on renewable seed-oil. They offer enhanced soil removal at the same concentration levels and excellent formulation flexibility for concentrates. To help brand owners develop “greener” cleaners on the tight timelines today’s markets demand, Dow Fabric & Surface Care is using Rapid Formulation Development methodology to deliver target formulations quickly and effectively. Using automated chemical testing and property measurement combined with computer modeling, this methodology speeds initial evaluations and rapidly tests hundreds of formulation variations for real-world performance, allowing prediction of formulation feasibility and stability. This helps brand owners respond to market trends more quickly with a robust formulation and a label claim addressing consumers’ appetite for high-performing cleaners with an excellent environmental profile. Dow Fabric & Surface Care papers and posters at CESIO 2008: Methodology for Rapid Reformulation of Greener Cleaners June 25, 12:00-12:30 hrs Molly I. Busby, Andre Argenton, and Jeffery Michalowski, Dow Fabric & Surface Care New High Performance Seed-Oil Based Surfactants - Cleaning Formulations with Rapid Formulation Development June 23-25, poster Molly I. Busby, Chris Tucker, Keith Harris and Henry Chen, Dow Fabric & Surface Care About Dow Fabric & Surface Care Dow Fabric & Surface Care is a business unit of The Dow Chemical Company and its affiliates, and is a leading provider of innovative solutions to the household and institutional cleaning markets. With a broad portfolio of technologies and material science capabilities, Dow Fabric and Surface Care enables our customers to delight their consumers and clients with products that offer superior cleaning, convenience, and care. For more information please visit us at www.scienceofcare.com. About Dow ®™^* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow For Editorial Information: Inge Van Halst The Dow Chemical Company +41 44 728 3042
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