CONSUMER & LIFESTYLE

_______________

By 2030, the world’s middle class will double in size.
China alone will add one billion people to the middle class by 2030.
The need for sustainable consumer goods will increase at a dramatic rate.

The Challenge

For the first time in history, a truly global middle class is emerging. By 2030, it will more than double in size, from 2 billion today to 4.9 billion. Asia will host 64 percent of the global middle class and account for more than 40 percent of global middle-class consumption.

The demand for products and food will grow at a rapid pace. The importance of sustainability will grow right along with it.

Source: Brookings Institution, Dr. Homi Kharas

Where Science Can Help

Science is improving the performance and sustainability of everyday products. Science-enabled technologies are already bringing us:

  • Smarter, smaller electronic devices
  • Energy-saving materials and processes
  • More convenient foods
  • More household goods with biodegradable or other earth-friendly ingredients

Dow's Solutions At Work

Dow products and technologies are addressing the challenge.