Environmental Flooring Pioneer Gives High Profile Backing to LOMAX™ Technology

Midland, MI - March 25, 2009

One of the most pioneering flooring suppliers in the US – Mohawk Industries – is launching a major, in-store advertising campaign to promote its use of Dow Flooring’s latex carpet backing manufactured with innovative LOMAX™ Technology.

LOMAX Technology - named because it delivers materials with lower environmental impact yet maximum performance - uses methane gas collected from landfill to manufacture advanced latex backing. The system relies on renewable energy sources, and reduces emissions.

Mohawk was one of the first to use the latex backings manufactured with the environmentally-advanced process, and is the largest user of such material in residential carpet manufacturing. Now, the company is launching a point of sale campaign across thousands of retailers to promote the environmental attributes of its range of SmartStrand® carpets, which are made using latex from LOMAX Technology. Swing tags and brochures carrying information about LOMAX Technology will be attached to the products, enabling consumers to make a more educated choice.

The company prides itself on its environmental credentials – more than 500 of its products contain recycled materials, and it is the largest recycler in the US flooring industry, currently diverting more than three billion pounds of pre- and post- consumer waste from landfill.

“LOMAX Technology takes advantage of an unused resource, replacing natural gas and creating a positive environmental impact,” said David Duncan, Mohawk Vice President of Marketing. “Through our GreenWorks platform, we are continually looking for ways to make our total manufacturing process—from raw materials to delivered products—more environmentally sound. Part of what makes Mohawk GreenWorks successful is having suppliers that share our commitment to sustainability. Dow's LOMAX™ technology is a perfect example of a supplier stepping up to bring us an excellent environmental product."

Although less than a year old, LOMAX Technology has already been recognized by the flooring industry as a major technological breakthrough, as demand increases for more sustainable products across the entire supply chain. It enables the Dow Emulsion Polymers plant in Dalton, Ga., to recover methane gas emitted by a nearby landfill - gas which would otherwise escape to the atmosphere and contribute to climate change. The methane is used to drive steam generators to power the plant, replacing natural gas and taking advantage of an unused resource.

Latex carpet backing made with LOMAX Technology has the same performance characteristics of conventional latex, yet comes with a lower environmental footprint - it is estimated that the process will use 160 billion Btu each year of methane and reduce CO2 emissions by over 17 million pounds annually. The environmental benefits are equal to saving the amount of energy needed to heat more than 2,000 US homes annually and keeping 13,500 cars off the road each year.

“We’re delighted that Mohawk Industries have proved to be such strong supporters of our innovative technology,” said Todd Crook, Global Marketing Manager for Dow Flooring. “We hope this new campaign will help raise awareness of the more sustainable options increasingly opening up to the market through the combined efforts of companies such as Dow and forward-thinking customers such as Mohawk.”

For more information about LOMAX Technology, please visit www.dowlomax.com.

About Dow

About Dow Flooring

As a leading global provider of technologies for soft surfaces and artificial turf, Dow Flooring supplies customers around the world with integrated access to a diverse range of high-quality raw materials. Our polyurethane, latex and elastomer technologies are designed to improve the performance of carpet backing systems with enhanced attributes like flexibility, strength, durability and moisture barrier. For artificial turf, our infill, backing and shock absorption materials offer benefits such as durability, stability and ease of installation. All our technologies are developed with customers’ environmental initiatives in mind including renewable content, recyclability, renewable energy use and extended lifecycle costs.

About Mohawk

Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Columbia, Century, Dal-Tile, American Olean and Quick-Step. Mohawk’s unique merchandising and marketing assist our customers in creating the consumers’ dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.

For Editorial Information:

Jennifer Holzinger
The Dow Chemical Company
1-989-636-8537

®™^* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow

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LOMAX Technology - named because it delivers materials with lower environmental impact yet maximum performance - uses methane gas collected from landfill to manufacture advanced latex backing. The system relies on renewable energy sources, and reduces emissions. Mohawk was one of the first to use the latex backings manufactured with the environmentally-advanced process, and is the largest user of such material in residential carpet manufacturing. Now, the company is launching a point of sale campaign across thousands of retailers to promote the environmental attributes of its range of SmartStrand® carpets, which are made using latex from LOMAX Technology. Swing tags and brochures carrying information about LOMAX Technology will be attached to the products, enabling consumers to make a more educated choice. The company prides itself on its environmental credentials – more than 500 of its products contain recycled materials, and it is the largest recycler in the US flooring industry, currently diverting more than three billion pounds of pre- and post- consumer waste from landfill. “LOMAX Technology takes advantage of an unused resource, replacing natural gas and creating a positive environmental impact,” said David Duncan, Mohawk Vice President of Marketing. “Through our GreenWorks platform, we are continually looking for ways to make our total manufacturing process—from raw materials to delivered products—more environmentally sound. Part of what makes Mohawk GreenWorks successful is having suppliers that share our commitment to sustainability. Dow's LOMAX™ technology is a perfect example of a supplier stepping up to bring us an excellent environmental product." Although less than a year old, LOMAX Technology has already been recognized by the flooring industry as a major technological breakthrough, as demand increases for more sustainable products across the entire supply chain. It enables the Dow Emulsion Polymers plant in Dalton, Ga., to recover methane gas emitted by a nearby landfill - gas which would otherwise escape to the atmosphere and contribute to climate change. The methane is used to drive steam generators to power the plant, replacing natural gas and taking advantage of an unused resource. Latex carpet backing made with LOMAX Technology has the same performance characteristics of conventional latex, yet comes with a lower environmental footprint - it is estimated that the process will use 160 billion Btu each year of methane and reduce CO2 emissions by over 17 million pounds annually. The environmental benefits are equal to saving the amount of energy needed to heat more than 2,000 US homes annually and keeping 13,500 cars off the road each year. “We’re delighted that Mohawk Industries have proved to be such strong supporters of our innovative technology,” said Todd Crook, Global Marketing Manager for Dow Flooring. “We hope this new campaign will help raise awareness of the more sustainable options increasingly opening up to the market through the combined efforts of companies such as Dow and forward-thinking customers such as Mohawk.” For more information about LOMAX Technology, please visit www.dowlomax.com. About Dow About Dow Flooring As a leading global provider of technologies for soft surfaces and artificial turf, Dow Flooring supplies customers around the world with integrated access to a diverse range of high-quality raw materials. Our polyurethane, latex and elastomer technologies are designed to improve the performance of carpet backing systems with enhanced attributes like flexibility, strength, durability and moisture barrier. For artificial turf, our infill, backing and shock absorption materials offer benefits such as durability, stability and ease of installation. All our technologies are developed with customers’ environmental initiatives in mind including renewable content, recyclability, renewable energy use and extended lifecycle costs. About Mohawk Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Columbia, Century, Dal-Tile, American Olean and Quick-Step. Mohawk’s unique merchandising and marketing assist our customers in creating the consumers’ dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations. For Editorial Information: Jennifer Holzinger The Dow Chemical Company 1-989-636-8537 ®™^* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow
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