New Polyolefin Dispersions Offer Environmentally Preferable Option in Carpet Backing

New Polyolefin Dispersions Offer Environmentally Preferable Option in Carpet Backing
Dow to showcase enabling BLUEWAVE™ Technology at Greenbuild Expo 2007

Chicago, IL - November 07, 2007

The Dow Chemical Company is introducing new polyolefin dispersions (PODs) for carpet applications that deliver the performance characteristics of polyolefins, with the benefits of waterborne application systems. Enabled by Dow’s proprietary BLUEWAVE™ Technology, these PODs allow manufactures to apply thermoplastic carpet backing using conventional coating equipment. Unlike many carpet backing technologies that are available today, Polyolefin Dispersions enabled by BLUEWAVE™ Technology are thermoplastic, not thermoset, which facilitates easier recycling at the end of the carpet’s life.

“A thermoplastic backing offers a wide variety of potential environmental and commercial benefits such as enhanced recyclability, excellent physical properties, and differentiation in the marketplace,” said Todd Crook, global marketing manager, Dow Carpet Latex. “ Polyolefin dispersions are low odor products, and are excellent candidates for a variety of end use carpet applications, including modular tile pre-coats, commercial/residential broadloom carpet, thermo-moldable products, and artificial turf systems.”

“BLUEWAVE Technology exemplifies Dow’s commitment to sustainable chemistry and our material science expertise,” said Crook “The increased ease of recyclability of carpet backed with BLUEWAVE Technology addresses a pressing issue the building and construction industry has battled for years.”

In addition to the sustainability attributes, PODs enabled by BLUEWAVE™ Technology impart excellent physical properties to carpeting including excellent wet strength, outstanding tuft lock strength and the potential for lighter weights.

Greenbuild Expo attendees can learn more about PODs, BLUEWAVE Technology and carpet backing products from Dow by visiting booth #506. Additional information is also available at www.dowpod.com, or call:

U.S. and Canada: 800-441-4369
Europe : +800-3-694-6367 or +32-3-450-2240
Asia-Pacific: +800 7776 7776 or (+60) 3-7958-3392
China: +800 600 0015
Brazil: +55-11-5188-9222

About BLUEWAVE Technology
BLUEWAVE Technology is a high-shear mechanical process that works by taking traditional thermoplastic polymers and elastomers and breaking them up into submicron particles. The resulting dispersion can be made with very low surfactant levels while still maintaining a solids content of up to 60 percent. Low surfactant content enables customers to minimize surfactant effects and maintain a very high level of product performance. When applied to a substrate and heated, the polymer melts and the water evaporates, forming a coating that is thinner and more cost effective for a variety of applications.

About The Dow Chemical Company

For Editorial Information:

Kristina Schnepf
The Dow Chemical Company
(989) 636-9086

Ron Loch
Gibbs & Soell
(847) 519-9150

Jennifer Holzinger
The Dow Chemical Company
(989) 636-8537

®™^* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow


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