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Impact StrengthThe ever changing global market continues to drive change within the transportation market. The automotive market, for example, over the past few decades has adopted the use of plastics in many interior and exterior applications that were once steel. Today an average vehicle contains more than 300 lbs of plastic. The continued demand for reduced weight which leads to improved mileage and reduced emissions has driven the rapid acceptance of plastics. Throughout this transition, Dow Elastomers lead the way with innovative products such as ENGAGE™, VERSIFY™ and the recently developed INFUSE™ Olefin Block Copolymers. These products deliver the toughness and impact necessary to allow plastics to substitute many exterior parts that were once steel.
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