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Countless personal care products hit the market every year, with innovative designers aiming to not just meet market demands but set them. A women’s razor with a soft grip that’s easy to hold on to even in the shower; a toothbrush that fits snugly in the hand and doesn’t slip even when wet; a men’s shaver that makes the morning routine less of a chore thanks to a comfortable handle. Dow Elastomers supports creators of personal care products with solutions that support design flexibility without compromising on cost-effectiveness, helping to enable support development of ever-more sophisticated products which may have the potential to become brand leaders. Offering durability balanced with potential for recycling options, soft touch feel balanced with over-molding ability, solutions are available to support the world’s creative consumer goods designers and help them set new trends.
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