two toddlers playing with toysToday's children seem to be becoming 'battled-hardened consumers' at an earlier and earlier age!  Shrill demands for the brightest, the best and the boldest echo around the globe all year round as toy manufacturers endeavor to develop the next big thing.

In an industry where soft touch and feel combined with the widest of long-lasting color choices is so important Dow Elastomers can offer a breadth of solutions to support creative toy development.

Parents looking for attractive choices will welcome the ability of such products to deliver durability, and toy manufacturers, brand owners and retailers will appreciate the mechanical performance, good adhesion in over-molding applications and improved injection molding productivity elastomers can bring.

Those looking for alternatives to PVC softened by phthalate will also welcome the increased options offered by elastomers materials without having to compromise on performance.