Dow Wolff Cellulosics to showcase Wellence™ Gluten Free at Ingrenova, a display of novel food ingredient innovations, during Barcelona Tecnologίas de la Alimentaciόn
Say good-bye to flat, tasteless gluten-free baked goods!
Horgen, Switzerland - May 15, 2012
Wellence™ Gluten Free from Dow Wolff Cellulosics will be on display today at the Ingrenova novel food ingredient innovations exhibit during the Barcelona Tecnologίas de la Alimentaciόn (Bta.) trade fair. For the increasing number of people worldwide who are diagnosed with gluten intolerance, commonly known as Celiac disease, or for people who are trying to eliminate gluten from their diet for personal reasons, there seems to be little choice. Many gluten-free foods available today are flat, dry and tasteless. Wellence™ Gluten Free puts an end to that. It is a plant-based food ingredient that mimics the water-absorbing and structural capacity of gluten—allowing food manufacturers to create best-in-class gluten-free foods that satisfy the dietary needs of consumers without compromising on taste, look or feel.
To learn more about Wellence™ Gluten Free, visit our Spanish distributor partner Brenntag, at their booth located in Hall 4, Stand H4B30 during Bta. Attendees are also invited to a presentation by Benjamin Jeunink today, 15 May, from 18:00-18:30, for a more detailed look at the benefits of Wellence™ Gluten Free across a range of food applications and to learn about products from Dow Wolff Cellulosics that are addressing the need for alternatives to guar gum.
Bta. is an international food and beverage machinery, technology and ingredient trade fair held in Barcelona, Spain every three years.
About Dow Wolff Cellulosics
Dow Wolff Cellulosics is a global leader and pioneer in Cellulose Ethers and preferred development partner for manufacturers and suppliers in the food and pharmaceutical markets, and in other industrial specialty applications. It supplies high-performance, cellulose-based products and formulation know-how to help customers innovate and differentiate in highly-regulated markets. Cellulosics and their derivatives are produced from renewable raw materials, mainly wood pulp and cotton, sourced primarily from suppliers that implement certified sustainable forestry practices. Ranging from healthier food ingredients and formulations, to enhanced pharmaceutical delivery, most products containing Cellulosics help to make improvements in the daily lives of billions of people. Dow Wolff Cellulosics is a business unit of The Dow Chemical Company, employing 1,200 people across more than nine sites and 15 assets, with six cGMP's, serving customers in around 160 countries. More details can be found at www.dowwolffcellulosics.com.
Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2011, Dow had annual sales of $60 billion and employed approximately 52,000 people worldwide. The Company's more than 5,000 products are manufactured at 197 sites in 36 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.
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