Dubai, UAE - March 07, 2008
The Dow Chemical Company showcased a new market-facing business unit, called Dow Coating Solutions, to formulators attending the Middle East Coatings Show in Dubai, UAE, March 10-12. Dow Coating Solutions focuses exclusively on the needs of coatings formulators and leverages many resources within Dow, including more than a dozen different product chemistries, a highly-trained and diverse R&D staff and an unparalleled global supply infrastructure.
“From house paints to industrial pipeline coatings, our goal is to continually enable new formulations with higher performance levels and lower environmental footprints,” George Hamilton, president of Dow Coating Solutions explained. “Accomplishing this constant innovation can be done through chemistry-based solutions, and the formation of Dow Coating Solutions now gives customers of all sizes better access to the raw material knowledge, chemistries and reliable supply they need to compete in this complex marketplace.”
To better accomplish this goal, Dow Coating Solutions has developed structured market facing teams dedicated to three primary groups of formulators. They are companies serving the architectural coatings; transportation and corrosion protection; and industrial coatings industries. Within each of these three areas, Dow Coating Solutions has assembled the R&D, sales and marketing experts needed to help our customers succeed.
At the same time, the company is taking a product-agnostic approach to developing and delivering innovations based on customer and industry needs. These efforts currently focus on four “innovation themes,” specifically: reducing environmental impact; improving environmental durability (e.g. UV stability, corrosion resistance, dirt pickup resistance), reducing application and life cycle costs; and enabling “smart” coating functionality.
“Dow is one of the longest-standing raw material innovators serving the coatings industry today,” Hamilton said. “That experience, along with our broad product portfolio and highly trained employees, allows us to provide this unique offering. We look forward to working with our customers and others in the industry as we launch this new business and help them maximize their relationship with Dow Coating Solutions – through ease of doing business, new innovation and other initiatives.”
About Dow Coating Solutions
Dow Coating Solutions is a market-facing business unit of The Dow Chemical Company that focuses on the needs of coatings formulators and the coatings market. The business relies on many of Dow’s valuable assets, including multiple product chemistries, a highly-trained coatings R&D staff and an unparalleled global supply infrastructure, to offer product-agnostic solutions to coatings formulators worldwide. For additional information, please visit www.DowCoatingSolutions.com.
About Dow
For Editorial Information:
Teresa Hak
Dow Europe GmbH
+41 44 728 3187
Mike Crisp
+1.864.525.9307
mike@crisppr.com