We Know What You’re Thinking:
How Does it Work?

Hiding performance is one of the keys to formulating quality paint, but for a variety of reasons, hiding technology and formulating efficiency have been stretched to their limits. As an expert hiding technology partner to paint formulators for more than 30 years, Dow Coating Materials has reached deep into our science and technology platforms to develop a whole new approach to better hiding.

ROPAQUE™ Opaque Polymers - The Industry Standard

First we pioneered ROPAQUE™ Opaque Polymer technology, an industry standard and the go-to option for augmenting light scattering in white and lighter color paints. ROPAQUE™ Opaque Polymers can be used in most paints including acrylic, styrene/acrylic, PVA, VAE, and alkyd emulsions.
Learn more about ROPAQUE™ Opaque Polymers

EVOQUE™ Pre-Composite Polymers - Next Generation Technology

Now we are introducing EVOQUE™ Pre-Composite Polymer Technology, a completely new class of material that makes TiO2 work more efficiently. EVOQUE™ Pre-Composite Polymers work alone or in combination with ROPAQUE™ Opaque Polymer to take hiding efficiency and performance above and beyond anything that’s come before.
Learn how EVOQUE™ Pre-Composite Polymer Technology works

Next Generation Hiding Technologies

EVOQUE™ Pre-Composite Polymer

In architectural applications, EVOQUE™ Pre-Composite Polymer Technology facilitates equal or improved hiding performance with up to 20 percent less TiO2. It can be used with ROPAQUE™ Opaque Polymers, for additional TiO2 and cost savings or hiding improvement.

FASTRACK™ HE-2706 Acrylic Binder

For traffic paint, FASTRACK™ HE-2706 Acrylic Binder is a next generation technology that facilitates paint formulations using up to 50 percent less TiO2 and 30 percent less latex— all while maintaining the fast drying times, durability, hiding performance, and visibility properties of today's traffic paints.

ROPAQUE™ Dual Opaque Polymer

For solvent-borne alkyd and waterborne architectural paints, ROPAQUE™ Dual Opaque Polymer, a next generation technology, is now available for flat through semi-gloss paints.

Rethink hiding with these current and next generation technologies from Dow.

Consider the Benefits

Improve your current product line? Add a new one? EVOQUE™ Pre-Composite Polymer Technology – used alone or together with ROPAQUE™ Opaque Polymers – opens the door to a whole new way of thinking about formulating more value into your paint products. Depending on your objectives, your products, and your brand, you can gain value through one or more of the following:
  • Better hiding with equal or less TiO2
  • Equal hiding with less TiO2
  • Improved barrier properties including stain resistance and removal
  • Opportunities to balance higher hiding and improved barrier properties with reduced TiO2 use, and lower raw material costs to make the formulation you want for your market
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North America Strategic Market Manager, S. Ashok Kalyana explains how customers can take advantage of EVOQUE™ Pre-Composite Polymers from Dow Coating Materials.