Dow Coating Materials at the American Coatings Show and Conference

Dow Chemical Company, Booth #807
April 8th-10th, 2014

Georgia World Congress Center
Atlanta, Georgia

Other Dow Businesses You'll See at Booth #807

Dow Construction Chemicals
Dow Consumer & Industrial Solutions
Dow Epoxy
Dow Microbial Control
Dow Polyurethanes

Meet Our Experts

Dow Presentation Schedule

Designed Hybridization: A Paradigm Shift in New Latex Polymer Coatings

Tuesday, April 8th 9:00 a.m. - 9:30 a.m.

Zhenwen Fu, Principal Research Scientist

A presentation on recent findings in how DESIGNED HYBRIDIZATION™ Technology creates new hybrid latex polymers for coatings. DESIGNED HYBRIDIZATION Technology offers longer pot-life, faster hardness development, low temperature film formation with good block and dirt-pickup-resistance all while remaining low-VOC

Molecular and Shear-Dependent Interactions of HEUR Rheology Modifiers in Latex

Tuesday, April 8th 10:00 a.m. - 10:30 a.m.

Antony Van Dyk, Research Scientist

The winner of the 2012 American Coatings Award, Dr. Van Dyk takes a look at how shear affects thickening performance. Van Dyk is the Global R&D Leader for Dispersants and Project Leader for Rheology Modifiers at Dow Coating Materials. He has worked 30 years in the coatings industry, the last 12 in R&D of colorants, RMs, and Dispersants.

HEUR Technology for Improved Coating Properties & pH-Responsive Thickening

Tuesday, April 8th 10:00 a.m. - 10:30 a.m.

John Rabasco, Research Scientist

A look at how ACID SUPPRESSION™ Technology allows HEUR rheology modifiers with high thickening efficiency to be produced with low as-supplied viscosity, allowing paint formulators to easily introduce the material into their paint manufacturing operations without the need for VOC contributing organic solvents. The presentation looks at the resulting improvements in coating properties.

Materials and Techniques for Better Application in Architectural Coatings

Tuesday, April 8th 2:00 p.m. - 2:30 p.m.

Tara Conley, Technical Sales Manager

This presentation looks at ways to maximize applied hide and the performance of architectural coatings via the use of additives. Topics covered include the performance of applied paints, the importance of rheology modifiers, as well as new HEUR technology for better application.

Product Spotlight: Deck & Concrete Restoration: New Market Growth for Old Weathered Decks

Tuesday, April 8th 3:20 p.m. - 3:35 p.m.

Tom Tepe

Dispersions and Curing Agents for Garage Floor Coatings

Wednesday, April 9th 11:30 a.m. - 12:00 noon

Yong Zhang, Senior Scientist

From hot tire pickup and abrasion to chemical resistance and low temperature curing, waterborne garage floor coatings require performance and durability. This presentation will address experimental and commercial garage floor coatings developed to maintain performance strengths, while remaining low in VOC.

Formulating Waterborne Thermal Insulation Coatings

Wednesday, April 9th 11:30 a.m. - 12:00 noon

Sudhir Achar, Technical Service Specialist

Transfer of thermal energy in industrial settings can lead to a variety of issues including heat loss from processing equipment and piping, higher energy usage, worker safety problems from contact with hot or cold surfaces, and associated costs. In addition to these complications, traditional insulation methods involving thick layers of insulation can hide severe maintenance problems such as corrosion under insulation (CUI). This presentation will explore an alternative option with a look at the formulation and application properties of thermal insulation coatings based on waterborne acrylic and epoxy resins.

Product Spotlight: Indoor Paint & Primer Coatings with RHOPLEX™ VSR-1050LOE and RHOPLEX SG-30 Binders

Wednesday, April 9th 11:40 a.m. - 11:55 a.m.

Greg Monaghan

Smart Coatings for Improving Indoor Air Quality

Wednesday, April 9th 12:00 p.m. - 12:30 p.m.

Paul Doll, Associate Scientist

Formaldehyde is a human carcinogen pervasive in construction materials such as adhesives, ceiling tiles, furniture, cabinets, drapery and insulation. This presentation will give an overview of FORMASHIELD™ Technology and recent tests on its efficacy in removing formaldehyde from indoor air.

Product Spotlight: New Safe Touch Solutions

Wednesday, April 9th 3:40 p.m. - 3:55 p.m.

Leo Procopio

Product Spotlight: No Compromise - Just Optimize: Breakthroughs in Sag/Flow Balance

Thursday, April 10th 11:40 a.m. - 11:55 a.m.

Jim Maher


ACS a Big Success
From Paint & Coatings Industry Magazine: Alongside four other Dow businesses, Dow Coating Materials showcases broad portfolio of enhanced performance technologies at the 2014 American Coatings Show and Conference.
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A Cool Solution for Safe-Touch and Thermal Insulation Coatings
MAINCOTE™ IC Acrylic Resins help protect against corrosion and energy loss.
Read More

Step on It: Prep Your Deck for Spring
RHOPLEX™ DCR Binders for deck and concrete restoration coatings helps breathe new life into weathered substrates.
Read More

Dow Principal Research Scientist Earns Coatings Industry's Highest Technical Achievement
Zhenwen Fu Wins 2014 American Coatings CONFERENCE Roon Award.
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Got Smudges? Dow Has the Solution
RHOPLEX™ EZ Clean Emulsion helps bring less mess, and more clean to the American Coatings Show.
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A New Category in Paint: Improving Indoor Air Quality with FORMASHIELD™ 12 Acrylic Binder
Dow helps interior paint manufacturers enhance paint with formaldehyde abatement technology.
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ACS 2014 Focus: Performance, Functionality, Productivity, Efficiency and Overall Sustainability
This preview article for ACS 2014 appeared in the March 2014 issue of Coatings Tech, and is linked with permission of the American Coatings Association.
Read More

Dow to Showcase Innovations at American Coatings Show 2014
Leading Experts from Dow Present Broad Portfolio of Enhanced Performance Technology at ACS 2014 in Atlanta.
Read More

Featured Products

ACRYSOL™ RM 400 and RM 995 Rheology Modifiers

Offering no-drip sag resistance, better film build, more applied hiding and ultra-low VOC, ACRYSOL™ Rheology Modifiers help paints make a lasting impression.

AVANSE™ Acrylic Resins

From one-coat finishing to multi-layer maintenance and protection, AVANSE™ MV-100 and AVANSE™ 200 Acrylic Resins for metal are pushing waterborne coatings beyond traditional light-duty applications.

ECOSURF™ Surfactants

ECOSURF™ Surfactants offer APEO-free problem-solving from pigment grind to let down, with options that are readily biodegradable.

EVOQUE™ Pre-Composite Polymers

EVOQUE™ Pre-Composite Polymers are revolutionizing architectural paint with better wet and dry hiding plus formulation specific barrier improvements as well as carbon foot print reduction.

FASTRACK™ Acrylic Polymers

FASTRACK™ Binders brought quick-dry technology to waterborne traffic paint and continue to drive advances with technology innovations for high-build films and cold-weather applications.

FORMASHIELD™ 12 100% Acrylic Binder

FORMASHIELD™ 12 100% Acrylic Binder is a coatings breakthrough: a waterborne binder that functionally removes formaldehyde from indoor air.

MAINCOTE™ Acrylic Resins

Featuring the industry's first waterborne binder for direct-to-metal application, MAINCOTE™ Acrylic Resins are now available in styrene-acrylic for spray-on thermal coatings with safe-touch properties.

PARALOID™ Solvent-Borne Acrylics

PARALOID™ B-66 DMC Thermoplastic Acrylic Resin in Dimethyl Carbonate offers proven PARALOID™ Binder performance in an easy-to-use and VOC-exempt solvent.

RHOPLEX™ 585 Advanced Acrylic Binder

At 59% solids, RHOPLEX™ 585 Binder brings advanced exterior performance to a broad formulation range of architectural coatings and is compatible with low-VOC targets of 50g/L or less.

RHOPLEX™ EZ Clean 1500 Acrylic Emulsion

With advanced stain beading technology, RHOPLEX™ EZ Clean 1500 Acrylic Emulsion is a high Tg binder that offers fast and easy clean-up of tough liquids like grape juice, coffee and wine.

ROSHIELD™ Acrylic Resins

With accelerated cure time and no yellowing over formaldehyde, ROSHIELD™ 4000 Acrylic Resin is raising performance standards to meet lower VOC targets in wood coatings.

TAMOL™ Polyacid Dispersants

TAMOL™ Copolymers offer pigment optimization plus formulation flexibility, with added extras like more compatibility, more heat age stability and more viscosity stability.

Paint Quality Institute

The Paint Quality Institute is celebrating 25 years of educating consumers, contractors and retailers on the advantages of using the highest quality paints. Today, PQI also delivers information on cutting-edge trends such as color, decorative techniques, and innovative new ways to use paint.

Join us at Booth #807, Wednesday, April 9 for cupcakes and caricatures from 1:30 p.m. – 3:30 p.m. to celebrate!

About Dow

Dow Coating Materials is a leading innovator of technologies that help formulators around the world advance the performance of paints and coatings. We offer a broad portfolio of waterborne binders, dispersants, rheology modifiers and surfactants for architectural and industrial applications, including interior and exterior house paints, metal maintenance and finishing, field- and factory-applied wood coatings, paper and leather coatings, and liquid applied sound damping.

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