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Polyurethane Technology from Dow Offers Longer Lifecycle Dalton-GA - November 15, 2006 Environmental responsibility comes standard with carpet backing made utilizing polyurethane technology from Dow. The Dow Chemical Company has developed its polyurethane technology to preserve the beauty and performance of commercial carpet, as well as the beauty of the world around us. Polyurethane backing technology from Dow helps limit the impact on the environment by extending the lifecycle of commercial carpet. Whether it’s Dow™ ENHANCER™ Technology1 for cushioned backing or ENFORCER™ Technology for non-cushioned backing, polyurethane from Dow is designed to create a more durable, longer lasting carpet, offering extended lifecycle attributes Polyurethane technology from Dow for commercial carpet creates a unique molecular structure, forming a polymeric bond between the primary and secondary backing. The result is a unified composite material that improves the performance of carpet, making it the ideal solution for a variety of commercial applications, including corporate, hospitality, healthcare, retail, education and government spaces. Backing made with polyurethane technology from Dow is available upon request through all carpet manufacturers. No matter what the setting, most commercial carpet must withstand tough conditions like high foot and rolling traffic, spills and heavy loads – all while retaining its appearance for years. Dow polyurethane backing technology is designed to create a more durable, longer lasting carpet. The strong adhesion of polyurethane to carpet yarn maximizes tuft bind performance for the life of the carpet. This helps minimize edge ravel and disfiguring snags and pulls, even in a building’s most intensive use situations. Plus, it enables carpet to withstand heavy foot traffic and reduces the likelihood of delamination (a common problem in settings with rolling traffic). Extending the appearance is a key component of creating a longer life for the carpet, which means less waste in the environment. Backing made with polyurethane technology from Dow helps carpet retain its appearance for years on end before being replaced. With a cushioned backing, the molecular structure of polyurethane allows it to absorb the pounding motion of foot traffic and support the heavy weight of furniture, without bottoming out. ENHANCER™ Technology also reduces pile crushing and matting over time, which is especially effective in high-traffic areas like hallways and public spaces. In addition, constant traffic can cause carpet to pill and fuzz – a problem that is significantly reduced with ENHANCER™ Technology or ENFORCER™ Technology. Due to its reaction bonding process, Dow technology enables the coating to penetrate and encapsulate the yarn bundle and lock in individual filaments and fibers. To further extend the life and appearance of carpet, Dow polyurethane technology includes a functional liquid barrier. When carpet is backed with polyurethane technology, polymers from Dow containing hydrophobic segments impede liquid and dirt from penetrating the subfloor, thereby reducing the occurrence of wick back staining and odors. Plus, it allows for aggressive maintenance programs, such as hot water extraction. “Dow polyurethane backing technology creates a carpet that’s made to last,” said Scott Lowrie, business manager for Dow Polyurethane Floor Coverings Group. “By offering a technology that extends the lifecycle of a product and may contribute to sustainability objectives, we are able to limit the environmental footprint on our planet.” To find out more about polyurethane carpet backing technology from Dow, visit us at Greenbuild, Booth #1514, at Denver’s Colorado Convention Center, November 15-17, 2006. Or go online to www.dowcarpetbackings.com.
®™* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow ¹ To offer these benefits, ENHANCER Technology must be used together with a polyurethane pre-coat
For Editorial Information: Janet Hansen Shawn Zwilling Lauren LeGodais |
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