About Us

The Freedom to Choose
In the past, great design was often compromised by poor performance. Seams raveling. Carpet delaminating. Conversely, high performance products lacked style and impact.

Not any more. Dow polyurethane carpet backing technology delivers the design and performance you want. Now you can create with freedom and have confidence that your work will last. In high traffic. Over time. And, because Dow works with so many leading carpet manufacturers, you can specify carpet backings made with Dow polyurethane technology with virtually any carpet you choose.

Excellence and Innovation
For more than 40 years, Dow has been the leading provider of polyurethane based solutions to the world-wide market. Dow's Floor Covering Industry Center located in Dalton, Georgia, has set the industry standard for polyurethane carpet backing technology that’s renowned for providing superior performance and ergonomics in demanding, high-use applications.

Designed to Perform
A carpet's performance — how well it holds up over time — begins with the backing. From the way it looks to the way it feels, nothing enhances a carpet’s performance better than Dow polyurethane backing technology.

Consider the properties of Dow polyurethane technology that make a better carpet: a functional liquid barrier that impedes liquid penetration balanced with a unique breathability from the bottom up; a strong bond that keeps carpet and backing together even in the most punishing conditions; a soft and tough nature of polyurethane that provides installation flexibility, and fiber lock properties that help prevent zippering and unraveling. All of this protects your design statement, while a polyurethane cushion delivers underfoot comfort.

Whatever the application, Dow provides a backing technology with a combination of features that gives your carpet the stability, enduring look and long life that your designs demand.

Great Design
Whether broadloom or modular carpet, your design choices are limitless. Dow works with the leading carpet manufacturers to offer you the ability to marry great design with lasting performance. And since your design is your reputation, isn't it worth protecting?

Sustainable Development
Dow and its approximately 46,000 employees are committed to the principles of sustainable development, and seek to balance economic, environmental and social responsibilities.

The fact is, not all carpet backings are the same. But the choice is yours — at last. Choose Dow polyurethane technology and watch your designs perform.

For more information, please visit Sustainability on this site.