Dow Artifical Turf Solutions Introduced At FSB 2007

Dow Artifical Turf Solutions Introduced At FSB 2007
Dow launches specialist turf team, raw materials and technologies innovations for artificial turf components

Cologne, Germany - October 31, 2007

Dow Artificial Turf Solutions introduces its newly formed specialist turf team and product and technology innovations for the artificial turf market at the FSB trade show being held on 31 October – 2 November 2007 in Cologne, Germany. This newly formed team will advise and support business partners in creating tailor-made solutions for high performance artificial turf systems. Dow’s artificial turf solutions include compatible combinations of raw materials for yarn, infill, backing and shock absorption.

Sandeep Acharya, European Marketing Manager for yarn polymers at Dow, said that as the industry continues to evolve to next generation systems, raw material suppliers like Dow have to take an increasingly broad view of where to apply their research, processing and market development knowledge. “At Dow this resulted in a total systems approach based on the convergence of its four businesses involved with artificial turf - Base Plastics, Specialty Plastics & Elastomers, Polyurethane Systems and Latex.

“Dow’s goal is to combine its business and communications know-how with its R&D and technical experience across all of the elements of the artificial turf business to become a strong and efficient business partner, offering its high-class material science know-how to develop solutions that address the future needs of artificial turf system designers and manufacturers, as well as professional sport governing bodies end end-users.”

The ability to predict how an artificial turf system will respond to changes in specific components and the way in which they are combined is becoming increasingly important for the creation of long-lasting, environmentally friendly, high performance systems.

“The challenge to the industry comes from recognising that the ability to optimise the performance criteria of each system component will come not from random trial and error attempts to improve one dimension, but from a truly integrated, system-wide approach,’ said Filip Tauson, Global Market Manager Specialty Plastics & Elastomers at Dow. “This is becoming particularly critical, as the recommended performance criteria from bodies such as FIFA are now becoming enshrined in the standards and certification systems that are being developing by the various sport governing bodies.”

Building on its traditional capabilities in the carpet and flooring industry, Dow has developed a complementary and closely integrated portfolio of raw materials and technologies for yarn, infill, backing and shock absorption, and is today a leading raw material supplier of chemicals and plastics for artificial turf components.

Product Innovations At FSB

At FSB, Dow Artificial Turf Solutions is highlighting a number of product innovations and business developments:

An enhanced polyethylene resin specifically designed and produced for high-performance artificial turf systems. Based on the proven DOWLEX™ polyethylene resin design, the new grade provides artificial grass yarn producers with a single resin with the triple combination of high performance, easy processability, and versatility of application use.
A range of different technology developments for infill enabled by Dow polymers: Flexsand Action, a rubber coated sand, result of a co-development between PV Sand and Dow; Runplast, a non-vulcanized TPE compound from GoldenPlast; three thermoplastic vulcanisate (TPV) based products -TPVinFill, TPVinSport and TPVinPlay - improving standards of artificial turf pitches, running tracks, multiuse games areas and playground safety surfacing developed by Rosehill Polymers in conjunction with Dow’s ENGAGE™ polyolefin elastomers range.
Recent collaborations in Polyurethane backing systems: Lano Sport (Belgium), Domenech Hermanos (Spain) and Standard Carpets (United Arab Emirates) have teamed up with Dow to produce a new generation of high-performance artificial turf systems with DOW™ ENFORCER™ Sport backings.
Development work in Latex backing systems: ongoing development work for a new generation of higher solids S/B latexes specially designed for artificial turf backings. The new solutions are designed to have all the benefits of Dow’s DL 552, a recognised latex industry standard for this application, as well as allow an increase in customer production line speed.
The launch of a System Design Center that helps system designers and manufacturers understand the influence of polymer choice, yarn design and processing techniques on playing characteristics such as vertical ball rebound, angle ball rebound, ball roll and skin abrasion, as well as the mechanical properties such as skin-to-surface friction, rotational resistance, stability and durability of the grass product.

To find out more about Dow Artificial Turf Solutions and see how all the Dow components come together to help create high-performance artificial turf systems, visit the company at FSB, International Trade Fair for Amenity Areas, Sport and Pool Facilities, in Cologne, Germany, 31 October – 2 November 2007, Stand #061-N60, Halle 11.2.

About Dow and Artificial Turf Solutions

Dow's Artificial Turf Solutions offer a broad range of complementary raw materials for artificial turf components. Yarn, infill, backing and shock absorption components are individually tailored to the needs of each system by combining the expertise of Dow's specialist business units, Base Plastics, Specialty Plastics & Elastomers, PU Systems and Latex. More information about Dow's Artificial Turf Solutions can be found at www.dowartificialturf.com.

Dow is a diversified chemical company that harnesses the power of innovation, science and technology to constantly improve what is essential to human progress. The Company offers a broad range of products and services to customers in more than 175 countries, helping them to provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. Built on a commitment to its principles of sustainability, Dow has annual sales of $49 billion and employs 43,000 people worldwide. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.

For Editorial Information:

Tania Cook
Base & Specialty Plastics
Dow Europe GmbH
+41 44 728 2481
tcook2@dow.com

Janet Hansen
Polyurethane Systems
The Dow Chemical Company
+1 678 269 1246
jehansen@dow.com

Jennifer Holzinger
Latex
The Dow Chemical Company
+1 989 636 8537
jlholzinger@dow.com

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This newly formed team will advise and support business partners in creating tailor-made solutions for high performance artificial turf systems. Dow’s artificial turf solutions include compatible combinations of raw materials for yarn, infill, backing and shock absorption. Sandeep Acharya, European Marketing Manager for yarn polymers at Dow, said that as the industry continues to evolve to next generation systems, raw material suppliers like Dow have to take an increasingly broad view of where to apply their research, processing and market development knowledge. “At Dow this resulted in a total systems approach based on the convergence of its four businesses involved with artificial turf - Base Plastics, Specialty Plastics & Elastomers, Polyurethane Systems and Latex. “Dow’s goal is to combine its business and communications know-how with its R&D and technical experience across all of the elements of the artificial turf business to become a strong and efficient business partner, offering its high-class material science know-how to develop solutions that address the future needs of artificial turf system designers and manufacturers, as well as professional sport governing bodies end end-users.” The ability to predict how an artificial turf system will respond to changes in specific components and the way in which they are combined is becoming increasingly important for the creation of long-lasting, environmentally friendly, high performance systems. “The challenge to the industry comes from recognising that the ability to optimise the performance criteria of each system component will come not from random trial and error attempts to improve one dimension, but from a truly integrated, system-wide approach,’ said Filip Tauson, Global Market Manager Specialty Plastics & Elastomers at Dow. “This is becoming particularly critical, as the recommended performance criteria from bodies such as FIFA are now becoming enshrined in the standards and certification systems that are being developing by the various sport governing bodies.” Building on its traditional capabilities in the carpet and flooring industry, Dow has developed a complementary and closely integrated portfolio of raw materials and technologies for yarn, infill, backing and shock absorption, and is today a leading raw material supplier of chemicals and plastics for artificial turf components. Product Innovations At FSB At FSB, Dow Artificial Turf Solutions is highlighting a number of product innovations and business developments: An enhanced polyethylene resin specifically designed and produced for high-performance artificial turf systems. Based on the proven DOWLEX™ polyethylene resin design, the new grade provides artificial grass yarn producers with a single resin with the triple combination of high performance, easy processability, and versatility of application use. A range of different technology developments for infill enabled by Dow polymers: Flexsand Action, a rubber coated sand, result of a co-development between PV Sand and Dow; Runplast, a non-vulcanized TPE compound from GoldenPlast; three thermoplastic vulcanisate (TPV) based products -TPVinFill, TPVinSport and TPVinPlay - improving standards of artificial turf pitches, running tracks, multiuse games areas and playground safety surfacing developed by Rosehill Polymers in conjunction with Dow’s ENGAGE™ polyolefin elastomers range. Recent collaborations in Polyurethane backing systems: Lano Sport (Belgium), Domenech Hermanos (Spain) and Standard Carpets (United Arab Emirates) have teamed up with Dow to produce a new generation of high-performance artificial turf systems with DOW™ ENFORCER™ Sport backings. Development work in Latex backing systems: ongoing development work for a new generation of higher solids S/B latexes specially designed for artificial turf backings. The new solutions are designed to have all the benefits of Dow’s DL 552, a recognised latex industry standard for this application, as well as allow an increase in customer production line speed. The launch of a System Design Center that helps system designers and manufacturers understand the influence of polymer choice, yarn design and processing techniques on playing characteristics such as vertical ball rebound, angle ball rebound, ball roll and skin abrasion, as well as the mechanical properties such as skin-to-surface friction, rotational resistance, stability and durability of the grass product. To find out more about Dow Artificial Turf Solutions and see how all the Dow components come together to help create high-performance artificial turf systems, visit the company at FSB, International Trade Fair for Amenity Areas, Sport and Pool Facilities, in Cologne, Germany, 31 October – 2 November 2007, Stand #061-N60, Halle 11.2. About Dow and Artificial Turf Solutions Dow's Artificial Turf Solutions offer a broad range of complementary raw materials for artificial turf components. Yarn, infill, backing and shock absorption components are individually tailored to the needs of each system by combining the expertise of Dow's specialist business units, Base Plastics, Specialty Plastics & Elastomers, PU Systems and Latex. More information about Dow's Artificial Turf Solutions can be found at www.dowartificialturf.com. Dow is a diversified chemical company that harnesses the power of innovation, science and technology to constantly improve what is essential to human progress. The Company offers a broad range of products and services to customers in more than 175 countries, helping them to provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. Built on a commitment to its principles of sustainability, Dow has annual sales of $49 billion and employs 43,000 people worldwide. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com. For Editorial Information: Tania Cook Base & Specialty Plastics Dow Europe GmbH +41 44 728 2481 tcook2@dow.com Janet Hansen Polyurethane Systems The Dow Chemical Company +1 678 269 1246 jehansen@dow.com Jennifer Holzinger Latex The Dow Chemical Company +1 989 636 8537 jlholzinger@dow.com
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