Winning Turf is Backed By Dow Polyurethane

United Kingdom - April 28, 2006

When artificial turf teams up with a quality backing system, it's a win-win for both players and facility managers. A leading force in the development of innovative turf solutions, The Dow Chemical Company offers new polyurethane backing systems that create a high performance playing field. Dow polyurethane backing technology helps artificial turf stand up to tough conditions, while supporting athletes in play.

Even when wet, DOW™ ENFORCER™ Sport polyurethane backing technology delivers excellent tuft bind and dimensional stability. It effectively locks the fibers in place to the backing, allowing for improved durability and longer life. Plus it minimizes the possibility of distortion and shrinkage. The outcome is a uniform and predictable playing field that will help retain its appearance for years to come.

"Dow polyurethane technology helps turf withstand tough wear and tear, even in prolonged rainy weather," said Peter Mackey, European Business Development Manager. "With Dow polyurethane underfoot, the end result is a stable, resilient and uniform playing surface that's made to last."

For a cushioned polyurethane backing system, consider DOW™ ENHANCER™ Sport. Thanks to the added value of shock absorption, ENHANCER™ Sport aims at the right amount of give for both players and balls. It also softens the impact by providing cushioning for running or falling athletes.

To learn more about Dow polyurethane backing technology for artificial turf, visit us at Venue Expo 2006 in Munich, Germany, May 3-5, at stand H04, or go to www.dowartificialturf.com.

Dow is a diversified chemical company that harnesses the power of science and technology to improve living daily. The Company offers a broad range of innovative products and services to customers in more than 175 countries, helping them to provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. Built on a commitment to its principles of sustainability, Dow has annual sales of $46 billion and employs 42,000 people worldwide. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted.

®™* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow


For Editorial Information:

Peter Mackey
PU Floorings Europe
44 8707 106 857

Janet Hansen
Polyurethane Floor Coverings
1 800 735 3129

Lauren LeGodais
The Branding Firm, Inc.
1 706 812 1824