Dow Polyurethane Gets in the Game at Venue Expo

United Kingdom - April 27, 2006

Whether it's used for football, rugby or hockey, artificial turf has risen to an all new level of play. And at the foundation of a successful artificial turf is a quality backing system. To help meet today's demands for a more advanced turf system, The Dow Chemical Company will introduce its new polyurethane backing technology to the European turf market during Venue Expo 2006 in Munich, Germany, May 3-5.

Dow polyurethane backing technology improves turf's performance, durability and appearance. Even after prolonged exposure to sun and rain, artificial turf made with Dow polyurethane backing technology continues to stand up to the environment, while supporting athletes with a uniform and predictable playing surface. Its strong tuft bind and dimensional stability improve turf's appearance and longevity. For maximum benefits and shock absorption, Dow offers attached cushion polyurethane technology.

"Whether it's our ENHANCER™ Sport for cushioned turf or ENFORCER™ Sport for non-cushioned turf, both athletes and stadium developers can count on Dow for innovative solutions that aim to meet even their toughest demands," said Peter Mackey, European Business Development Manager. "Our polyurethane backing technology is designed to improve a turf's durability, appearance, stability and water resistance."

To respond to customers' needs for a full range of artificial turf solutions, Dow Polyurethane Systems will be exhibiting at Venue Expo with three other divisions of the company: Base Plastics, Specialty Plastics & Elastomers, and Latex. Together, this Dow team helps customers with their decision on every component of artificial turf, developing compatible combinations of raw materials for yarn, infill, backing and shock absorption tailor-made to meet the requirements of the end-use application.

For more information, visit Dow at stand H04 at Venue Expo or go to www.dowartificialturf.com.

Dow is a diversified chemical company that harnesses the power of science and technology to improve living daily. The Company offers a broad range of innovative products and services to customers in more than 175 countries, helping them to provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. Built on a commitment to its principles of sustainability, Dow has annual sales of $46 billion and employs 42,000 people worldwide. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted.

®™*Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow

For Editorial Information:

Peter Mackey
PU Floorings Europe
44 8707 106 857

Janet Hansen
Polyurethane Floor Coverings
1 800 735 3129

Lauren LeGodais
The Branding Firm, Inc.
1 706 812 1824

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