High Performance Starts with Polyurethane Carpet Backing from Dow

United Kingdom - March 13, 2006

A carpet's performance - how well it holds up over time - begins with the backing. From the way it looks to the way it feels, a carpet's performance is enhanced by polyurethane backing technology from The Dow Chemical Company (“Dow”). With an introduction at Domotex, January 2006 in Hannover, Germany, Dow's innovative polyurethane backing technology for carpet and synthetic turf are now available in the European market.

As an industry leader for more than 30 years, Dow has developed polyurethane backing solutions for North America that offer durability, comfort and style. Whether it's cushioned or non-cushioned carpet or even synthetic turf, Dow has designed its polyurethane technology to strengthen the performance and lifespan of the flooring.

Polyurethane backings offer strong tuft bind, moisture resistance, delamination and anti-edge raveling. Plus they have a natural adhesion to nylon fibers and retain their physical characteristics over time. This means polyurethane backings are able to withstand heavy foot and roller caster traffic. The backing's unique molecular structure absorbs the pounding motion of foot traffic, which reduces crushing and matting over time.

Dow carpet backing technology offers a combination of firmness, resiliency and longevity. By using Dow polyurethane backings technology, carpet manufacturers can look forward to consistent performance and appearance over the life of their products.

It's this high performance that makes polyurethane backing such an exceptional solution when it comes to ergonomics. Dow polyurethane technology for cushioned carpet backing can contribute to employee satisfaction and productivity by adding comfort underfoot and absorbing sound. These are important attributes for applications like hospital nurses' stations where employees stay on their feet, as well as environments where noise is an issue like patient rooms and open office spaces.

Whatever the application, Dow has a polyurethane technology that will offer the performance and style today's customers demand. For cushioned carpet backing, DOW™ ENHANCER™ Technology can be an option. It's designed to absorb the pounding motion of foot traffic and stand up to the pressure of even the heaviest loads, making it an excellent choice for applications like offices, retail stores, airports and churches. For non-cushioned carpet backing, DOW™ ENFORCER™ Technology is a great choice for broadloom carpet applications like hospitals, schools, banks and casinos - anywhere that performance and rolling traffic are major issues.

Dow polyurethane backing technology can also be applied to synthetic turf. Whether it's a children's playground or a major sports arena, synthetic turf backed by Dow polyurethane technology offers improved safety, comfort and durability. Our ENHANCER Sport™ for cushioned turf backing or ENFORCER Sport™ for non-cushioned turf backing increase tuft strength and enhance overall performance.

One final consideration in the use of polyurethane backing is installation. Carpet or turf with Dow polyurethane backing technology provides an efficient, one-step installation alternative. Polyurethane is both soft and tough and aims to maintain flexibility over a wide range of temperature and site conditions. In addition, it facilitates seaming and pattern match in the installation process.

To experience all the advantages of Dow polyurethane backing technology, European manufacturers can test Dow's products on their own coating line using a demonstration multi component mixing machine, which can later be purchased direct from the supplier. The polyurethane coating process not only provides major benefits in the end-product, but also offers potential savings to a producer's energy and operating capacity. For more information on polyurethane carpet backing from Dow, please visit us online at www.dowcarpetbackingseurope.com or www.dowartificialturf.com.

Dow is a diversified chemical company that harnesses the power of science and technology to improve living daily. The Company offers a broad range of innovative products and services to customers in more than 175 countries, helping them to provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. Built on a commitment to its principles of sustainability, Dow has annual sales of $46 billion and employs 42,000 people worldwide. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted.

®™^* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow

For Editorial Information:

Peter Mackey
PU Floorings Europe
44 8707 106 857

Janet Hansen
Polyurethane Floor Coverings
1 800 735 3129

Shawn Zwilling
The Branding Firm, Inc.
1 706 812 1824

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From the way it looks to the way it feels, a carpet's performance is enhanced by polyurethane backing technology from The Dow Chemical Company (“Dow”). With an introduction at Domotex, January 2006 in Hannover, Germany, Dow's innovative polyurethane backing technology for carpet and synthetic turf are now available in the European market. As an industry leader for more than 30 years, Dow has developed polyurethane backing solutions for North America that offer durability, comfort and style. Whether it's cushioned or non-cushioned carpet or even synthetic turf, Dow has designed its polyurethane technology to strengthen the performance and lifespan of the flooring. Polyurethane backings offer strong tuft bind, moisture resistance, delamination and anti-edge raveling. Plus they have a natural adhesion to nylon fibers and retain their physical characteristics over time. This means polyurethane backings are able to withstand heavy foot and roller caster traffic. The backing's unique molecular structure absorbs the pounding motion of foot traffic, which reduces crushing and matting over time. Dow carpet backing technology offers a combination of firmness, resiliency and longevity. By using Dow polyurethane backings technology, carpet manufacturers can look forward to consistent performance and appearance over the life of their products. It's this high performance that makes polyurethane backing such an exceptional solution when it comes to ergonomics. Dow polyurethane technology for cushioned carpet backing can contribute to employee satisfaction and productivity by adding comfort underfoot and absorbing sound. These are important attributes for applications like hospital nurses' stations where employees stay on their feet, as well as environments where noise is an issue like patient rooms and open office spaces. Whatever the application, Dow has a polyurethane technology that will offer the performance and style today's customers demand. For cushioned carpet backing, DOW™ ENHANCER™ Technology can be an option. It's designed to absorb the pounding motion of foot traffic and stand up to the pressure of even the heaviest loads, making it an excellent choice for applications like offices, retail stores, airports and churches. For non-cushioned carpet backing, DOW™ ENFORCER™ Technology is a great choice for broadloom carpet applications like hospitals, schools, banks and casinos - anywhere that performance and rolling traffic are major issues. Dow polyurethane backing technology can also be applied to synthetic turf. Whether it's a children's playground or a major sports arena, synthetic turf backed by Dow polyurethane technology offers improved safety, comfort and durability. Our ENHANCER Sport™ for cushioned turf backing or ENFORCER Sport™ for non-cushioned turf backing increase tuft strength and enhance overall performance. One final consideration in the use of polyurethane backing is installation. Carpet or turf with Dow polyurethane backing technology provides an efficient, one-step installation alternative. Polyurethane is both soft and tough and aims to maintain flexibility over a wide range of temperature and site conditions. In addition, it facilitates seaming and pattern match in the installation process. To experience all the advantages of Dow polyurethane backing technology, European manufacturers can test Dow's products on their own coating line using a demonstration multi component mixing machine, which can later be purchased direct from the supplier. The polyurethane coating process not only provides major benefits in the end-product, but also offers potential savings to a producer's energy and operating capacity. For more information on polyurethane carpet backing from Dow, please visit us online at www.dowcarpetbackingseurope.com or www.dowartificialturf.com. Dow is a diversified chemical company that harnesses the power of science and technology to improve living daily. The Company offers a broad range of innovative products and services to customers in more than 175 countries, helping them to provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. Built on a commitment to its principles of sustainability, Dow has annual sales of $46 billion and employs 42,000 people worldwide. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. ®™^* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow For Editorial Information: Peter Mackey PU Floorings Europe 44 8707 106 857 Janet Hansen Polyurethane Floor Coverings 1 800 735 3129 Shawn Zwilling The Branding Firm, Inc. 1 706 812 1824
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