- Rapid and evolving development of the technology in the system, e.g. monofilament yarns have emerged in recent years to compete and sometimes complement yarns based on fibrillated tape. Also, there is continuing development of different solutions for producing infill materials.
- Greater adoption of the technology by key stakeholders, at the highest levels, e.g. FIFA and UEFA Champions League, and there soon may be national stadiums in Scandinavia with artificial turf.
- In early stage of development cycle of the fourth generation of artificial turf systems, which means softer, stronger fibers, next generated infill and non-infill systems
- Increased market awareness of recycling and desire for recyclability of artificial pitches. Players, families, spectators, club staff and society at large are all increasingly demanding environmentally friendly, sustainable, yet high performance turf solutions.
- Consolidation of key industry players is taking place, e.g. systems providers such as FieldTurf and Tarkett merged, and yarn maker Ten Cate recently acquired Mattex.
- Continued globalization of value chain participants, with an increasing number of players seeking both global and local presence.
- Emergence of increased demand for landscaping artificial grass due to increasingly erratic weather behavior, water scarcity and restrictions on irrigation. This is due to increased demand for drinking water as well as the recent dry spell. It is an important market segment with significantly different performance criteria. There is more emphasis on look, feel and maintenance and less on body-to-surface criteria.
Overall, we are facing a rapidly changing market and a rapidly changing game.