Shanghai, China - November 29, 2010

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Dow Plastics Additives, a business unit of The Dow Chemical Company (NYSE: DOW), launches next generation PARALOID™ KM-606P acrylic impact modifier for vinyl profile extrusion, pipes and compounding in the building and construction industry.

As a next generation impact modifier to help meet the increased requirements on processing efficiency and end-product performance, PARALOID™ KM-606P offers higher efficiency and excellent impact strength at low temperature in addition to the same outstanding weatherability as other PARALOID™ KM series products. Even with a 15-20% reduction in additive consumption, the product provides a comprehensive, cost-saving solution for manufacturers and helps them to achieve superior weatherability and low temperature impact performance in PVC applications.

“Dow offers many customized technologies and solutions to address important issues for architects, builders and building owners such as energy efficiency, moisture resistance, long lifecycle and ease of maintenance. We developed PARALOID™ KM-606P to help manufacturers in the building and construction industry to improve both the efficiency and performance of their products.” says Helen Feng, Asia Marketing Manager for Dow Plastics Additives.

Dow Plastics Additives offers a full range of additives that meet the demanding performance requirements for the building and construction industry. Dow continues to bring marketresponsive solutions to customers with innovations such as next generation PARALOID™ KM-606P impact modifier. For more information about Dow Plastics Additives products and markets, please visit www.dow.com/additives.

About Dow

Dow combines the power of science and technology with the “Human Element” to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2009, Dow had annual sales of $45 billion and employed approximately 52,000 people worldwide. The Company's more than 5,000 products are manufactured at 214 sites in 37 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.

For Editorial Information:

Juno Chen
The Dow Chemical Company (China)
+86 21 3851 1687